NINTENDO MOMENTS
NINTENDO MOMENTS
Nintendo Moments is a mobile companion app concept designed to help players capture, organise and relive shared gaming memories together. The experience shifts Nintendo’s existing capture system away from temporary media storage and towards more meaningful, relationship focused interaction.
Client
Interstate Creative
Year
2026
Category
Mobile App Design • Concept Design
Research
Research
The research phase focused on understanding how players currently capture, share and revisit gameplay moments across existing gaming ecosystems. I analysed Nintendo’s current upload system alongside competitor platforms such as Xbox, identifying a clear gap between emotionally meaningful gaming experiences and the functional way captures are currently stored. Survey findings showed that while users regularly capture gameplay moments, most rarely revisit them afterwards, revealing an opportunity to design around memory, relationships and emotional context rather than media storage alone.
The research phase focused on understanding how players currently capture, share and revisit gameplay moments across existing gaming ecosystems. I analysed Nintendo’s current upload system alongside competitor platforms such as Xbox, identifying a clear gap between emotionally meaningful gaming experiences and the functional way captures are currently stored. Survey findings showed that while users regularly capture gameplay moments, most rarely revisit them afterwards, revealing an opportunity to design around memory, relationships and emotional context rather than media storage alone.
Research
The research phase focused on understanding how players currently capture, share and revisit gameplay moments across existing gaming ecosystems. I analysed Nintendo’s current upload system alongside competitor platforms such as Xbox, identifying a clear gap between emotionally meaningful gaming experiences and the functional way captures are currently stored. Survey findings showed that while users regularly capture gameplay moments, most rarely revisit them afterwards, revealing an opportunity to design around memory, relationships and emotional context rather than media storage alone.
Design
Design
The design process focused on creating an experience that felt familiar to Nintendo users while introducing a more emotionally driven interaction model. Early wireframes explored navigation, hierarchy and layout structure before visual styling was introduced, helping refine the core user flow first. Rather than designing another social style feed, the interface was intentionally kept lightweight, relationship-focused and easy to navigate, using timelines, shared spaces and recap systems to encourage reflection and reconnection.
The design process focused on creating an experience that felt familiar to Nintendo users while introducing a more emotionally driven interaction model. Early wireframes explored navigation, hierarchy and layout structure before visual styling was introduced, helping refine the core user flow first. Rather than designing another social style feed, the interface was intentionally kept lightweight, relationship-focused and easy to navigate, using timelines, shared spaces and recap systems to encourage reflection and reconnection.
Design
The design process focused on creating an experience that felt familiar to Nintendo users while introducing a more emotionally driven interaction model. Early wireframes explored navigation, hierarchy and layout structure before visual styling was introduced, helping refine the core user flow first. Rather than designing another social style feed, the interface was intentionally kept lightweight, relationship-focused and easy to navigate, using timelines, shared spaces and recap systems to encourage reflection and reconnection.
Development
Development
The development stage focused on connecting the experience into clear, intuitive interaction flows through prototyping and user testing. The app was designed around two core journeys: exploring memories and sharing new moments, with the upload flow simplified to reduce friction and cognitive load. User testing validated that participants could quickly understand the app’s purpose and complete key tasks easily, confirming the effectiveness of the navigation and interaction patterns.
The development stage focused on connecting the experience into clear, intuitive interaction flows through prototyping and user testing. The app was designed around two core journeys: exploring memories and sharing new moments, with the upload flow simplified to reduce friction and cognitive load. User testing validated that participants could quickly understand the app’s purpose and complete key tasks easily, confirming the effectiveness of the navigation and interaction patterns.
Development
The development stage focused on connecting the experience into clear, intuitive interaction flows through prototyping and user testing. The app was designed around two core journeys: exploring memories and sharing new moments, with the upload flow simplified to reduce friction and cognitive load. User testing validated that participants could quickly understand the app’s purpose and complete key tasks easily, confirming the effectiveness of the navigation and interaction patterns.
Concept
Concept
Nintendo Moments was designed around the idea that gaming memories are emotionally meaningful experiences that are often lost within functional storage systems. Instead of treating screenshots and clips as isolated files, the concept reframes them as shared memories connected to people, timelines and interaction. The final experience positions Nintendo Moments as a more emotionally valuable extension of Nintendo’s ecosystem, focused on connection, reflection and long-term engagement.
Nintendo Moments was designed around the idea that gaming memories are emotionally meaningful experiences that are often lost within functional storage systems. Instead of treating screenshots and clips as isolated files, the concept reframes them as shared memories connected to people, timelines and interaction. The final experience positions Nintendo Moments as a more emotionally valuable extension of Nintendo’s ecosystem, focused on connection, reflection and long-term engagement.
Concept
Nintendo Moments was designed around the idea that gaming memories are emotionally meaningful experiences that are often lost within functional storage systems. Instead of treating screenshots and clips as isolated files, the concept reframes them as shared memories connected to people, timelines and interaction. The final experience positions Nintendo Moments as a more emotionally valuable extension of Nintendo’s ecosystem, focused on connection, reflection and long-term engagement.
HUNTER GURUNG
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HUNTER GURUNG
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